About Us

The People
Creative directors and owners Isabel and Andrea are first and foremost friends and now business partners. With over twenty years of relevant experience they started the business over coffee and cake and between school runs.
The Brand
The story behind Sistoria is a simple one. Two British friends with a passion for great style shared a creative vision to start a fresh and exciting womenswear brand. 
Recognising how often a great day starts with a great outfit, our desire is to let Sistoria give you a spring in your step as you walk out of the door. 
Timeless yet relevant, feminine yet edgy, Sistoria seeks to help confidence flow from the outside in. Let your clothing create and tell the story of your day.
In the words of Virginia Woolf:
“Vain trifles as they seem, clothes have, they say, more important offices than merely to keep us warm. 
They change our view of the world and the world’s view of us.”
The Inspiration 
If Ibiza, New York and Copenhagen started to hang out, perhaps you’d find us squeezed somewhere in between.
We love Danish style with an urban edge and Balearic mood!
We have a passion for unique detail and embellishments too, drawn from across many countries, cultures and time periods.  We aim to source designs that are produced to a high quality as well as affordable.  Exciting feel-good pieces which you'll wear time after time.  We don't do basics, that's just not us.
The ethical transparency is also important to us and we do our best to ensure that most of our collections are manufactured with fully compliant and Sedex approved manufacturers from across the globe.  We also do not sell real fur, we source only faux fur fabrics.